Winners determination method

Users Expert advice Publicity commission High judge Organizational Committee		Presentation Example of questionnaire		Official position about competition

The primary competitive preference of International festival-competition «Choice of the year» in Ukraine is based on absolutely transparent method of definition of the best goods/services, which is focused on adding up the results of marketing research of consumer preferences, estimations by Experts as for goods/services quality, conclusions of the Advertising commission concerning goods/service advertising campaign, opinion of the High Jury and Committee of Festival-competition.
The constituents of general mark in percent correlation are distributed as follows:

All-Ukrainian marketing research of consumer preferences and counting of votes  is carried out by the marketing agency TNS.

In Kyiv block the selection of experts, the research and counting of votes are carried out by KEA agency.

The selection of experts for the all-Ukrainian poll, the selection of the representatives of advertising agencies for all-Ukrainian and Kyiv polls are held by "Choice of the year" company. In 2009 the poll of consumers has been also carried out by "Choice of the year".

News

Jan. 17, 2012
 

Nov. 13, 2011
 

Oct. 04, 2011
 

May. 26, 2011
Festival-competition "Choice of the Year" is glad to announce the launch of marketing research 2011. More information about research 

Other countries

Kazakhstan

Belarus

Uzbekistan

Kirgiztan

Moldova

Examples of use