Winners determination method


Users

 THE RESEARCH CHARACTERISTICS

Aim: To determine the best goods on the market on consumers' point of view. 
Меthod of the determination of the best mark in the nomination was carried out by “Festivals International” company(USA). The formula of the determination of the best mark has been presented to TNS Ukraine by  "Choice of the year" company. TNS executes field operations and filling the information.

The respondents:  1466 (466 - in Kyiv) people from 18 to 65 years in 48 Ukrainian cities (cities with population  100 thousand and over).

Меthod of gathering of information:  40-minutesface-to-face interview.
Control: after the questionairre is finished the 20% control of interviewer's work quality is carried out. 

The question in the form: which of these goods do you know/?/use?/consider the best? (example)

 

News

Jan. 17, 2012
 

Nov. 13, 2011
 

Oct. 04, 2011
 

May. 26, 2011
Festival-competition "Choice of the Year" is glad to announce the launch of marketing research 2011. More information about research 

Other countries

Kazakhstan

Belarus

Uzbekistan

Kirgiztan

Moldova

Examples of use


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