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Winners determination method
Users
THE RESEARCH CHARACTERISTICS
Aim: To determine the best goods on the market on consumers' point of view. Меthod of the determination of the best mark in the nomination was carried out by “Festivals International” company(USA). The formula of the determination of the best mark has been presented to TNS Ukraine by "Choice of the year" company. TNS executes field operations and filling the information.
The respondents: 1466 (466 - in Kyiv) people from 18 to 65 years in 48 Ukrainian cities (cities with population 100 thousand and over).
Меthod of gathering of information: 40-minutesface-to-face interview. Control: after the questionairre is finished the 20% control of interviewer's work quality is carried out.
The question in the form: which of these goods do you know/?/use?/consider the best? (example)
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News
Jan. 17, 2012 
Nov. 13, 2011 
Oct. 04, 2011 
May. 26, 2011 Festival-competition "Choice of the Year" is glad to announce the launch of marketing research 2011. More information about research 
Other countries
Kazakhstan
Belarus
Uzbekistan
Kirgiztan
Moldova
Examples of use

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